Goal: Create packaging design for Saules Sapnis products.
Solution: The implementation of the project began with the creation of a brand strategy. It was necessary to take into account the market features of the sale of cosmetic products on the market; take into account the unique characteristics of the product, as well as follow the latest global trends in design. After conducting a series of marketing research, CMCG agency provided the client with a detailed brand promotion strategy and developed a packaging concept.
The creation of a key image for Saules Sapnis butters should be associated with the naturalness of the product. Therefore, when creating the packaging design, the CMCG team started from plant motifs combined with the simplicity of the background. After several AB testing of the packages in a focus group, we determined the final version that you now see.
Tropical green was chosen as the main shade - the color of plants, freshness and corporate identity of the company. Each package contains an image of the main ingredient of the butters: coconut, mango, etc., creating a visual in the category.
